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Red Hat Partner Update

Welcome to the May Partner Update, Red Hat's monthly channel partner communication. This month we have important information about Red Hat and the Renewal sales opportunities through the Red Hat Subscription Business Model.

Check out previous channel communications.

JOIN THE RED HAT READY BUSINESS PARTNER PROGRAM TODAY.

Enrollment is free. Our resellers can take full advantage of Red Hat's new marketing and renewal programs, sales enablement tools, and online sales training.

For more information on the Red Hat Ready program, please email channelinfo@redhat.com.

RED HAT SUBSCRIPTION RENEWAL SALES OPPORTUNITIES

When selling Red Hat offerings, you're selling subscriptions, not licenses. The subscriptions entitle end-customers to receive a set of services that support the software. If you sold Red Hat offerings in Spring 2006, now is the time to follow-up with those customers on subscription renewal opportunities. By renewing their subscriptions, end-customers will continue to receive timely product updates and service support. Following up on renewals also provides you an excellent opportunity to consult with your customers and ensure that their technology needs are being met.

RED HAT SUBSCRIPTION BUSINESS MODEL DEFINED

Red Hat sells subscriptions that entitle end-customers to receive a set of services that support open source software (primarily Red Hat® Enterprise Linux®, Red Hat Applications and JBoss) during the subscription term.

Red Hat solutions are delivered as annual subscriptions. Subscriptions are renewable. End-customers are charged an annual subscription fee per system.

A Red Hat subscription includes:

Technology--Tested and certified software products and expert documentation.

  1. Certifications--wide choice of hardware and software.
  2. Software updates and maintenance (via Red Hat Network) at no extra charge with an active subscription.
  3. Technical support (web, e-mail, and phone).
  4. Extended software warranties.
  5. Flexibility--ability to transfer subscriptions for system hardware upgrades.

Your business runs on the knowledge that:

  1. Red Hat solutions keep your customers secure, scaled, and stable.
  2. Red Hat solutions are subscription-based--they include all the software updates, upgrades, and hardware support plus the technical support your customers need.
  3. Red Hat subscriptions are renewable--and renewals are key to the generation of new opportunities and recurring revenues for your business.

Learn More

To take full advantage of Red Hat's new marketing and renewals programs and sales enablement tools as developed exclusively for our channel partners, enroll in the Red Hat Ready Business Partner program today. For more information on the Red Hat Ready Program, please email channelinfo@redhat.com

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